Tell Virent who you are, and who you compete with.
Last reviewed 2026-10-20
Virent recognizes your brand in answers by its name, its other names and the sources it owns. Competitors give every mention something to compare against.
Your brand#
Edit it in Settings → Brand.
Brand type#
Company, person or creator, local business, or other. The type shapes the prompts Virent suggests.
Also known as#
Other names an answer may use: a short name, a former name, a product name, a handle. Each name needs at least two characters.
Profiles and pages you own#
Up to 25 sources whose citations count as yours: Instagram, LinkedIn, YouTube, TikTok and X profiles, another website, or any URL prefix such as a marketplace listing.
Website#
Optional for Visibility. Add one later to unlock Analytics and Content Agent.
New names and sources apply to answers collected after you save them. Earlier answers are not recalculated.
Brands without a website#
A creator, a local business or a new company can be monitored by name alone. Mentions come from the brand's names; citations come from the profiles and pages it owns. Analytics, crawler data and Content Agent need a website and say so instead of showing empty data.
A brand without a website counts as one of your plan's brands, the same as a website. See Plans and billing.
Competitors#
Open Tracked Brands to see the competitors you track, each with its domain or "Tracked by name". Rankings, mention rate and share of voice are on Overview and Prompt Monitoring.
- Add competitor with a name, a domain or both. A competitor without a domain is tracked by name.
- Open a competitor to edit its domain, other names and positioning.
- Suggest competitors researches the web from your business profile and proposes competitors, each with its sources.
- Select competitors to delete them.
Your plan lists the number of competitors per brand: 3 on Core, 8 on Growth and 15 on Scale and Plus.
Tips#
- Track the competitors buyers actually compare you with. Share of voice is only as meaningful as the set it is measured against.
- Add the names people really use, including common misspellings, so mentions aren't missed.
- List every owned profile. A citation of your YouTube channel or LinkedIn page is a citation of you.
Prompts and answers
Add, suggest, pause and run prompts in Virent Prompt Monitoring, read each AI answer with its sources, compare answers over time and find content gaps.
Markets and time zone
Set the countries, languages and time zone Virent uses to monitor AI answers and Google AI Overviews for each brand.